Selling Vintage Jewelry
Vintage jewelry commands a fair amount of demand in the market that could make it a lucrative business or even a well-paid hobby for you. Here are a few tips to keep in mind if you decide to venture into selling vintage jewelry:
When buying pieces of vintage jewelry, do not pay more than one-third of the price you expect your customers to pay. This way, you can also cover other overhead costs like advertising, taxes and your time and effort as well.
If you decide to invest in the business, then first settle on a jewelry niche. Ensure that this is largely what your customer base really wants to buy. You could focus on vintage jewelry from certain eras or custom jewelry – that is up to you to decide. Having little or no unsold stock is a great way to improve your reputation as a vintage jewelry specialist.
Ensure that the vintage jewelry you are selling is clean and are displayed in the best lighting possible. Use good background material that sets off its best qualities and try not to shift the focus away from the pieces of jewelry.
Engage a friend who takes good pictures and ensure that you only have good, high-resolution pictures of the vintage jewelry you are selling. This is very important, especially if you plan to sell them online. Get good macro shots of the jewelry and do not use a flash. Blurry, unclear photographs of the jewelry will not help you in any way.
Try selling vintage jewelry online and offline as well and determine which works best for you.
Networking with other sellers is also another way to learn how to up your selling skills and educate yourself about the latest selling trends.