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Study: 11 percent to purchase jewelry this holiday (National Jeweler)

Paso Robles, Calif.–Eleven percent of Jewelry Consumer Opinion Council (JCOC) panel members plan to purchase fine jewelry or watches as a gift this holiday season, with 82 percent of this group believing they are either somewhat or extremely likely to do so, according to the JCOC’s Pre Holiday study.

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Study: 11 percent to purchase jewelry this holiday (National Jeweler)

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Study: Today’s Internet jewelry consumer (National Jeweler)

Paso Robles, Calif.–MVI Marketing Ltd.’s consumer-research division, the Jewelry Consumer Opinion Council, has published a white paper defining the four faces of today’s Internet jewelry consumer, as well as the opportunities jewelry retailers, brands and e-commerce Web sites have with each of these consumer types.

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Study: Today’s Internet jewelry consumer (National Jeweler)